For companies

Welcome to TONY, Europe’s leading petfluencer agency.

We specialise in influencer marketing with strong social media channels – the so-called petfluencers. To date, we have already planned and realised petfluencer cooperation partnerships throughout Europe. Therefore, we know the ins and outs of petfluencer marketing and the specific needs in different countries.

We advise both companies and brands on the selection of petfluencers, and create customised cooperation concepts.

Für Unternehmen

Our service

Petfluencers combine two social media phenomena by offering the most popular content to be found on the web since the start of Facebook & co: dog and cat content. What is more, many dogs, cats and their owners have become opinion leaders, with a huge community of enthusiastic followers.

Petfluencers are the ideal brand ambassadors. They present products, participate in events or campaigns and inspire their community - provided the Petfluencer and the brand fit together.

This is where we come into play: We introduce companies to the right petfluencers, develop cooperation models and lead them to success with a full-service offer.



Petfluencers are not classic influencers. This makes it important to develop customised concepts that are a good match for both the animal and the brand. We advise you on the right social media channel for your needs, the best-suited petfluencer for your brand, and the crucial cooperation factors. Our exclusive database, with petfluencers, offers decisive details such as breed, feed preferences, size, and weight, as well as the petfluencers’ hobbies.



Not only do we plan; we also implement the concepts for you. Our work is characterised by attention to detail and many years of experience in influencer marketing. We assume responsibility for contract management, briefing of the petfluencers and the implementation of all measures – ranging from gifts to creative campaigns, and right up to events and exclusive cooperation agreements.



Sit back and relax: we are on top of things and take care of reporting. We record every cooperation and every posting for you – both as regards quantity and quality. We track progress, which allows us to calculate and continuously optimise the ROI of your petfluencer campaigns.

Petfluencer marketing with TONY is

  • AUTHENTIC: petfluencers are credible
  • OFFERS WIDE COVERAGE: petfluencers reach large target groups
  • LIKEABLE: petfluencer content inspires followers
  • MULTIMEDIA: petfluencers present your product with images, text and video
  • INTERNATIONAL: We have organised campaigns with petfluencers across Europe
  • SUCCESSFUL: petfluencer marketing promotes awareness, image and sales

We work for the leading manufacturers and dealers in the pet industry.


Unser kostenloser TONY-Newsletter für Unternehmen informiert Sie über tierisch spannende Petfluencer-Projekte und unsere Best Cases rund um Fellnase, Samtpfote & Co. Jetzt abonnieren und immer up-to-date bleiben

get in touch

Our contact form for questions revolving around influencer marketing with TONY. Simply fill it out and then submit it. We’ll get back to you as soon as possible.

Your contact for all questions concerning petfluencer marketing: André Karkalis (TONY Duesseldorf) and Julia Karkalis (TONY Munich)

Your contact for all questions concerning petfluencer marketing: André Karkalis (TONY Duesseldorf) and Julia Karkalis (TONY Munich)