For companies

Welcome to TONY, Europe’s leading petfluencer agency.

We specialise in influencer marketing with strong social media channels – the so-called petfluencers. To date, we have already planned and realised petfluencer cooperation partnerships throughout Europe. Therefore, we know the ins and outs of petfluencer marketing and the specific needs in different countries.

We advise both companies and brands on the selection of petfluencers, and create customised cooperation concepts.

Our service

Petfluencers combine two social media phenomena by offering the most popular content to be found on the web since the start of Facebook & co: dog and cat content. What is more, many dogs, cats and their owners have become opinion leaders, with a huge community of enthusiastic followers.

Petfluencers are the ideal brand ambassadors. They present products, participate in events or campaigns and inspire their community - provided the Petfluencer and the brand fit together.

This is where we come into play: We introduce companies to the right petfluencers, develop cooperation models and lead them to success with a full-service offer.

WE WERE AWARDED WITH THE PR REPORT AWARD, THE GERMAN PR PRIZE AND THE GERMAN ONLINE COMMUNICATIONS PRIZE. REQUEST OUR REFERENCES AND CASES TO LEARN MORE
Frag uns einfach nach unseren Referenzen und Cases!

Best Influencer Communication 2019 & 2021

MEDIAWORK AND INFLUENCER RELATIONS 2020

Influencer Communications 2020

Best Influencer Communications 2021

Best Influencer Communications 2021 & Best Retail Communications 2021

Conception

Petfluencers are not classic influencers. This makes it important to develop customised concepts that are a good match for both the animal and the brand. We advise you on the right social media channel for your needs, the best-suited petfluencer for your brand, and the crucial cooperation factors. Our exclusive database, with more than 1,000 petfluencers, offers decisive details such as breed, feed preferences, size, and weight, as well as the petfluencers’ hobbies.

Realisation

Not only do we plan; we also implement the concepts for you. Our work is characterised by attention to detail and many years of experience in influencer marketing. We assume responsibility for contract management, briefing of the petfluencers and the implementation of all measures – ranging from gifts to creative campaigns, and right up to events and exclusive cooperation agreements.

Evaluation

Sit back and relax: we are on top of things and take care of reporting. We record every cooperation and every posting for you – both as regards quantity and quality. We track progress, which allows us to calculate and continuously optimise the ROI of your petfluencer campaigns.

Petfluencer marketing with TONY is

AUTHENTIC: petfluencers are credible
OFFERS WIDE COVERAGE: petfluencers reach large target groups
LIKEABLE: petfluencer content inspires followers
MULTIMEDIA: petfluencers present your product with images, text and video
INTERNATIONAL: We have organised campaigns with petfluencers across Europe
SUCCESSFUL: petfluencer marketing promotes awareness, image and sales

We work for the leading manufacturers and dealers in the pet industry.

We are happy to send you our agency presentation with more details.

Our free TONY newsletter for companies informs you about exciting Petfluencer projects and our Best Cases around furry friends, velvet paws & Co. Subscribe now and always stay up-to-date.

get in touch

Our contact form for questions revolving around influencer marketing with TONY. Simply fill it out and then submit it. We’ll get back to you as soon as possible.