PAWLOOZA - The Dog Festival

After six editions of TONY Beachparty, the party becomes a festival. In 2024, we will significantly expand our event, move and have a new name: The PAWLOOZA Dog Festival will take place on 21 and 22 September 2024 in Düsseldorf. The highlight: we will be presenting the GERMAN PETFLUENCER AWARDS in front of an audience for the first time.

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Launched in 2019 as a one-day event for petfluencers, the TONY Beachparty was also open to consumers for the first time on day two in September 2023. The open Sunday was so popular that all tickets were sold out a week in advance. That's why we have developed our concept further. PAWLOOZA is open for a whole weekend for petfluencers and consumers at the same time.

With PAWLOOZA, we bring together those who otherwise only meet on Instagram and TikTok. A community event and the perfect platform for brands to showcase themselves.

This is made possible by a new location in Düsseldorf, which offers four times as much space as the previous event area.

Show, fun & shopping

The PAWLOOZA is aimed specifically at dog owners who want to attend a festival together with their dog. In addition to the award ceremony, there will be presentations by leading dog experts on stage. In addition, numerous action spots invite you to exercise with your four-legged friend, from three pools to various course areas and many other activities.

Particularly exciting for sponsors: consumers can shop the whole weekend thanks to a Sunday open for business, which takes place exclusively at PAWLOOZA.

A look back: That was the TONY Beachparty 2023:

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Die GERMAN PETFLUENCER AWARDS für Katzen werden im November 2024 auf der CAT LOUNGE verliehen.